Transformative
experiences for ambitious men to belong.
We have one offering.
The First Team.
A team for ambitious
men just like you to train, compete and grow alongside.
Global expeditions in remote parts of the world, blending physical rigor with emotional depth.
A virtual training ground, with biweekly sessions led by Billy and master coaches, supporting you in unlocking the barriers in the way of true connection.
You’re driven. Capable. Disciplined.
But the days blur together.
Work, training, responsibilities — and time keeps moving faster than expected.
You don’t feel broken.
You just feel like something essential keeps getting postponed.
We understand what it's like to feel like you're missing your life.
And to not have a consistent team of men to train with, travel with, or take on meaningful challenges alongside.
The First Team creates the conditions for real connection — to yourself, to other men, and to life — through shared challenge, depth, and time away from the noise.
Our expeditions aren’t about escape.
They’re about returning — clearer, grounded, and awake to what matters most.
We’ve designed environments that pull men out of isolation and back into their bodies, their values, and their lives — not just through talking, but through experience.
(1) Apply to join The First Team.
(2) Have a real conversation to ensure alignment.
(3) Sign for The First Team and unlock year-long access to expeditions and our virtual training ground.
